Chapek apologized to employees and pledged to fight harder for LGBTQ issues. “The annual collection in celebration of Pride was first introduced in 2018 and this year, we are excited to debut new branding for the Disney Pride Collection, dreamed up and designed by members and allies of the community, for members and allies of the community,” Disney said.ĭisney also said it plans to celebrate the LGBTQ community with themed food and beverage, art displays, and special photo opportunities at the theme parks during June’s Pride Month.įlorida lawmakers pushed through a controversial bill this year that makes it illegal for Florida public school teachers to hold classroom instruction about sexual orientation or gender identity with children in grades kindergarten through grade 3.ĭisney, one of the largest employers in the state of Florida, remained silent on the issue, infuriating employees and advocates who argued the new law marginalizes LGBTQ people.ĭisney CEO Bob Chapek later said the company was quietly advocating against the bill behind the scenes with lawmakers. The merchandise is available at and is selling items including a Mickey Mouse backpack decorated with a rainbow heart, a rainbow Star Wars Rebel Alliance pin, and a rainbow Marvel T-shirt. The Disney Pride Collection features everything from Mickey Mouse and Pixar to Stars Wars and Marvel.
The company said 100% of the profits through June 30 are going to a variety of organizations including GLSEN, PFLAG, The Trevor Project, Zebra Coalition, Los Angeles LGBT Center, LGBT Center Orange County, San Francisco LGBT Center and Ali Forney Center. “This year, we are further deepening our support.” “Disney has a long history of supporting LGBTQIA+ organizations and charities around the world,” Disney said on its parks blog. Amid the political backlash with Republicans over Florida’s “Parental Rights in Education” law - dubbed the “Don’t Say Gay” measure by critics - Disney is donating all the profits from its pride merchandise to charities that help the LGBTQ community, the company announced Monday.